Since the company’s conception, Lulu Guinness’ intention has always been to be slightly outré and push boundaries.
The brand’s creations are regularly seen on the arms of trailblazing women, such as Kate Moss, Fearne Cotton, Emma Watson, Poppy Delevigne, Paloma Faith and Dita Von Teese.
They are women with a fierce sense of humour and an even fiercer sense of their own femininity, who dare to venture outside the parameters set by a predominantly trend led fashion industry.
The brand’s sophisticated silhouettes, humorous embellishments and adventurous accessories have become cult favourites around the globe. The central motif, the distinctive Dali-esque lips clutch, remains the brand’s staple accessory, transporting the Surrealist art movement into mainstream popular culture.
Today the brand still abides by the motto ‘Dare to Be Different’ - said by one of its heroes, the Surrealist couturier and fashion designer Elsa Schiaparelli - and the women who wear Lulu Guinness do just that.